Build relevant audiences
Use CRM and customer data to identify who should receive each campaign.
Campaigns
Reach the right customers and continue the conversation
Create targeted WhatsApp campaigns, re-engage customer segments and manage every reply through the same shared inbox and CRM.
Target communication that becomes a two-way conversationCampaign replies return to the teams and customer records that need them.
Relevant communication
Turn broadcasts into customer engagement
Use customer data to identify the right audience, personalise approved campaign content and let teams or AI continue the response.
Personalise every message
Use customer attributes and campaign context to make messages more relevant.
Understand outcomes
Track replies, engagement, source and downstream customer outcomes.
Re-engagement
Bring dormant customer interest back into the journey
Use approved rules to re-engage previously interested, aging or dormant customer segments. Replies arrive in the Shared Inbox with their CRM context.
- WhatsApp broadcasts and approved template management
- Campaign source tracking and click-to-WhatsApp ad connections
- Scheduling where supported
- Meta messaging fees remain separate from OutPerform capabilities
Part of the platform
Campaigns connect communication to customer context
Audience selection starts with CRM data. Replies become Shared Inbox conversations, and results can inform analytics and automation.
Promotions and new product launches
Events, appointments and renewal reminders
Education intake and property launches
Dormant lead re-engagement
Frequently asked questions
Can campaigns be segmented and personalised?
Campaign audiences and content can use available customer data and campaign context.
Where do replies appear?
Replies can return to the Shared Inbox for team or AI follow-up with CRM context.
Are Meta messaging fees included?
No. Meta WhatsApp messaging charges are separate where applicable.
Can campaign results be tracked?
Campaign reporting can provide visibility into engagement, source and connected customer outcomes.